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Office · Tokyo · Musical instruments

Fender — Tokyo: from a dark live-house anteroom into the light

Fender, the company that made the first mass-produced electric guitars, now also develops technology and apps for the digital age. For its 827 m² (8,901 sq ft) Tokyo office, Berthier Associates sought a refined style that respects Fender’s legacy without the usual rock ’n’ roll clichés.

Company Fender ↗Location TokyoCompleted 2016Area about 827 m² (8,901 sq ft)Design Berthier Associates Co., Ltd
The entrance
The entrance

Concept

Into the light

Visitors move through a sequence of progressively brighter spaces.

The elevator hall became a shadowy anteroom, like the entrance of a live music venue, with charcoal walls, dark carpet and a rough oak intercom stand.

Inside
Inside
Inside
Inside

01 · Reception

The neon logo

Through glass doors, the reception hall greets visitors with Fender’s logo in neon-white light.

Inside
Inside
Inside
Inside

02 · Showroom

Daylight and guitars

The reception opens to a waiting area and guitar showroom lit by large street-facing windows, with rustic wood floors and faux-distressed leather.

Inside
Inside
Inside
Inside
Inside
Inside
CompanyFender ↗
DesignBerthier Associates Co., Ltd
PhotographyKiyoshi Akinari
SourceOffice Snapshots, “Fender Offices – Tokyo”, re-reported by WALL ↗
PublishedOctober 2026

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