01 · Products and history
Nikon puts a museum beside the showroom
At Nikon’s head office a showroom lets staff walk a visitor through the products, and the Nikon Museum sits right beside it.

02 · Open to the street
GMO’s digital museum
At the base of its Shibuya building, the GMO group runs a digital museum, lit gold and open to the street.

03 · History from the ground
The Nanto Gallery
Nanto Bank’s gallery in Nara shows objects recovered from the ground while the building was going up — in an ancient capital, construction is also archaeology.

04 · The office as catalogue
MUJI and Accenture
MUJI fills its own office with its products, which turns the floor into a place to check the catalogue at a glance. Accenture goes the other way, with more than twenty stall-style booths that change with the projects in progress.


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