Concept
A place to create value
The group’s global vision is to make “home” the happiest place in the world. InnoCom Square is meant to turn everyday conversation among its innovators and researchers into new value.
It also hosts events such as reverse-pitch sessions, where the group invites start-ups to help solve social problems around daily life that it cannot solve alone.


01 · Partners
Three firms, three roles
UCHIDA YOKO took on communication design, planning ICT and AV systems from the first stage and blending them into the spatial design by Tanseisha, with branding by Hakuhodo.

02 · Scenes
Tools for every kind of talk
The team mapped where and how people would talk — during daily work and at events with guests — and treated ICT, AV and the space itself as communication tools, so that varied people can communicate without stress.


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