Concept
Showing the whole range
Before, many customers knew only the products they used, and seminar guests or student recruits left without seeing any. Now the analysis centre, where products are demonstrated, surrounds the seminar room.
Interactive digital signs let visitors touch many products in a limited space.


01 · Analysis centre
No more overheard talks
The old centre was divided only by low partitions, so conversations carried. The new layout gives the demonstration areas their own space.



02 · Street
A window for the neighbourhood
A show window lets passers-by and local people learn about HORIBA, and requests for company tours have increased.




NEW
NEW
NEW