FWD Fuji Life Insurance — Tokyo: “Deconstruction & Re-creation”

Concept

Deconstruction & Re-creation

To merge two corporate cultures, two ways of working, and past and future, the designers felt they first had to break the usual stereotypes and then lay new foundations.

New elements emerge irregularly from the ceilings and walls of the reception and client area, expressing the rise of the new brand and growth to come.

01 · Reception

Reclaimed wood

Reclaimed wood planks on the reception feature wall express the depth of the company’s history, and the wall can show live broadcasts from the new presentation hall, the “Innovation Plaza”.

02 · Change

An office that invites change

Colours and finishes reflect the concept and the branding, in an environment meant to encourage change rather than resist it.