01 · The short answer
A theme that changes floor by floor
Amazon Japan names its visitor rooms after rivers — the Danube and the Mekong on the 5th floor, the Shinano and the Ishikari on the 6th — and switches to music on the 19th: rock, samba, jazz, techno.
The stated reason is simple: the theme changes floor by floor, so visitors keep discovering things.


02 · The theme is the company
SEGA SAMMY has no room beginning with Z
SEGA SAMMY’s office is called GRAND HARBOR and planned around a harbour that promises a great journey. The meeting rooms are named after ports — Hong Kong, Incheon, Wellington, Barcelona, Saint Petersburg, Edinburgh, Funafuti.
“There is no room beginning with Z, because Z would mean the end of the journey.”


03 · Names that match the work
pixiv names rooms after colours and seasons
At pixiv the largest room is Momo — peach — with original illustrations on its tables, and four small rooms for about three people each follow one of the four seasons, all with artwork made in-house. The online-call booths are named Fire, Water and Grass.



04 · A name with a rule inside it
kaonavi, Indeed Japan and Uzabase
kaonavi names each guest room after a historical figure linked to the enneagram the company uses, with a quote from that person on the wall. Indeed Japan names rooms by season — the summer team’s rooms are named after planets — and puts an empty orange Job Seeker Chair in every one of them.
Uzabase names its rooms after the places a town uses: a square, a street, a park, a library, a café, and an akichi, the vacant lot with nothing built on it.


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