Concept
Saying thank you
The group said what it wanted most from the course was to thank its customers.
The team studied the group’s history and services to make visible things that are usually unseen: how parcels are handled, packing techniques, and the founders’ thinking.


01 · Drawers
Open to learn
In the exhibition hall, the social value of each group company’s service is sorted into 30 pieces of content, each kept in a drawer that visitors open.

02 · Visitors
20,000 in eight months
About 20,000 people visited in the first eight months after opening.


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