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Office · Minato, Tokyo · Energy management

Schneider Electric Innovation Hub — Minato: an immersive showroom

Schneider Electric built its Innovation Hub Tokyo, a 340 m² showroom in a corner of its office in Minato. GOOD PLACE designed it around the word “Immersive”: a place where visitors do not just receive information but feel, think and understand the company’s world and its brand idea, “Life Is On”.

Client Schneider ElectricLocation Minato, TokyoCompleted September 2025Floor area about 340 m²Design GOOD PLACE (Ryota Unno)Construction GOOD PLACE
The showroom
The showroom

Concept

Immersive

As technology becomes more advanced and abstract, values need to be passed on as experience. Layout, lighting, materials and routes were all designed around immersion, so visitors sense electrification, digitalisation and sustainability with all five senses.

The showroom
The showroom
The showroom
The showroom

01 · Circles

Everything leads to the Control Center

On the floor, random-sized circles share one axis with the main exhibit, a curved display called the “Control Center”, quietly guiding eyes and feet towards it. Above, 360° tube lights follow the floor lines; their irregular shape was studied with a visual programming tool.

The showroom
The showroom
The showroom
The showroom

02 · Contrast

Black ceiling, white walls, wood

The ceiling is painted black, while the grid of system lights is left unpainted and the carpet tiles are laid in a chequerboard, leaving faint straight lines. Walls for content are white; the area about environmental work uses wood-grain materials.

The showroom
The showroom
The showroom
The showroom
The showroom
The showroom
CompanySchneider Electric ↗
DesignGOOD PLACE
PhotographyKenichi Ohno (SS Co., Ltd.)
SourceTECTURE, “Schneider Electric Innovation Hub Tokyo”, re-reported by WALL ↗
PublishedOctober 2026
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