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OFFICES › MINATO, TOKYO › LOVABLE MARKETING GROUP

Office · Minato, Tokyo · Marketing

Lovable Marketing Group — Kamiyacho: a base for connection

Lovable Marketing Group built “KAMIYACHO Connection Base”, a 442 m² office in Minato, Tokyo, as a hub where the group companies meet. After staff surveys and workshops, tsukuruba planned an open floor sprinkled with small places to stop and talk, and a route that runs all the way round.

Client Lovable Marketing Group, Inc.Location Kamiyachō, Minato, TokyoCompleted October 2022Floor area about 442 m²Design tsukuruba (Yumi Fukui)
The open floor
The open floor

Concept

Connection

During the pandemic the group saw its sense of unity and engagement fall. “Connection” became the shared concept for both the space and the programme that runs in it.

Inside one open view, the designers placed many small spots that can start a conversation.

The workspace
The workspace
The workspace
The workspace

01 · Places

A raised floor, high tables and sofas

For company study sessions and other shared events, there is a raised tatami-style platform, a high-table corner and a sofa lounge that can be used flexibly.

The meeting space
The meeting space
The library corner
The library corner
The café
The café

02 · Movement

Walk the whole loop

The route has no dead ends, so people can walk a full circle. The floor feels larger than it is, and on the way they pass many different places to sit.

The workspace
The workspace
The workspace
The workspace
The lounge
The lounge
The workspace
The workspace
CompanyLovable Marketing Group, Inc. ↗
Designtsukuruba (Ba & Co.)
PhotographyKaita Otome
SourceTECTURE, “Lovable Marketing Group, inc.”, re-reported by WALL ↗
PublishedOctober 2026
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