L’Oréal Japan — Shinjuku: “Beauty Valley”, made with old lipstick

Concept

En: connections

The company’s purpose is “Create The Beauty That Moves The World”. The office is named Beauty Valley, a creative hub where beauty is born, under the concept of en.

Japan’s four seasons, textures, furniture and decorations bring Japanese craftsmanship into the design.

01 · Upcycling

Products become materials

Eye shadows, foundations and lipsticks were turned into paints, lighting shades and tiles instead of being thrown away. Indoor greenery and dimmable LEDs support well-being, and the office was designed to the LEED standard.

02 · ABW

Hybrid by default

Activity-based working assumes hybrid work. Spaces suited to each job increase productivity, and dedicated rooms were added for live streaming.