Concept
Connected Works
Connected Works covers the modern forms of work at the BMW Group, aiming to make everyday work more efficient in a hybrid setting and to make the company and its culture more sustainable.
A range of room modules creates spaces for teamwork, focused and creative work, interaction and recreation.


01 · Japanese
Louvers and timber
Traditional Japanese elements such as louvers and wooden structures are used in a contemporary language, as a sign of respect for the Japanese market.



02 · Brand
Munich and the cars
Branding throughout refers to the architecture of the Munich headquarters and to the company’s long history of making cars.




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