JAPAN'S BEST-DESIGNED OFFICESConcept
Why a marketing company would choose a honeycomb
The hall is built on hexagons — fittings, shelving, objects carrying the logo, all of it on the image of a honeycomb. It is the kind of motif that can read as decoration and nothing more, but in this case the shape is doing a job.
Macbee Planet works on what the industry calls LTV: the value of a customer over the whole of a relationship rather than at the moment of a sale. That is a business about accumulation — many small cells, each individually trivial, adding up to a structure. A honeycomb is the obvious figure for it, and the company has committed to it. The floors themselves are plainer: free address across both, desks along the windows, planting used to break up the runs, a drink counter, and enclosed places for the work that needs quiet.
01 · The floors
Fourth and fifth, both working
Both floors are given over to working space, free address throughout, with desks set along the windows on Meiji-dōri.
02 · Green in the middle
Where the runs are broken
Planting is used to divide the floor rather than partitions, with a long table set into the green and booth seating beside it.
03 · The drink counter
A pantry, on the floor
The drink counter is built into the floor as a pantry with stools and shelving rather than put in a room of its own.
04 · The hall
A globe, and a lot of hexagons
The hall carries the hexagonal fittings and the logo objects, with a globe standing by the entrance to it.
