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Office · Shimbashi, Tokyo · Creative agency

Creek & River — Shimbashi: a waterfall projected onto the reception wall

Creek & River gathered its group companies into one Tokyo building, and inside it sits one of the largest development studios in Japan. The reception greets you with a projection filling the whole wall, and the roof is used for morning yoga.

Company Creek & River Co., Ltd. (クリーク・アンド・リバー社)Building Shintora-dori CORE, 4-1-1 Shimbashi, Minato, TokyoStudios C&R Creative Studios — 16 studios, 1,554 peopleMeeting rooms 26, each with a monitorHall Up to about 300 peopleShown Reception, meeting rooms, communication space, hall, library, studio, work floor, roofWebsite cri.co.jp ↗
The reception, under its projection
The reception, under its projection

Concept

Put the whole group in one building

The company brought its domestic group companies together into the Tokyo head office building, so that people can talk across the boundary between firms and turn ideas into something real.

Inside it is C&R Creative Studios — sixteen studios covering games, web and more, with 1,554 people in them — where the agents and the professionals work as one team on a client’s problem.

The building
The building
A meeting room
A meeting room

01 · Reception

A wall that changes with the season

A large-scale projection covers the reception wall, showing the seasons, company topics and promotional film.

The projection wall
The projection wall

02 · Meeting rooms

Twenty-six of them

There are twenty-six meeting rooms, each with a monitor, used for client meetings and for interviewing the professionals on the company’s books.

A meeting room
A meeting room

03 · Communication space

Somewhere between a canteen and an event room

The communication space reads like a cafeteria and is used for lunch, for breaks and, when needed, as an event space.

The communication space
The communication space

04 · Hall and library

Three hundred seats, and a lot of books

The hall seats up to about three hundred and takes industry seminars and company events. The library holds a large collection and is used for meetings, television filming and live streaming.

The hall
The hall
The library
The library

05 · Studio and work floor

Where the making happens

The studio floor is the development side of the building. The office floor beside it is free address, and can be worked from anywhere.

The studio floor
The studio floor
The work floor
The work floor

06 · Roof

Yoga in the morning, barbecue later

The roof is used for morning yoga and for barbecues. Tokyo Tower is clearly visible from it, and at night, the city.

The roof
The roof
CompanyCreek & River Co., Ltd.
Design[to confirm]
Photography© Creek & River Co., Ltd. (from the company’s own site)
SourceCreek & River, “Culture and office”, re-reported by WALL ↗
PublishedSeptember 2026
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