ASIRO — Shinjuku Island Wing: the meeting rooms are named after instructions

Concept

A room you cannot book without repeating the sentence

ASIRO has done something simple and slightly ruthless with its meeting rooms. Instead of numbers or cities, each one is given a sentence: If you want to succeed, fail. Burn brightly. Learn honestly. Was there no self-interest. Anyone can be slow. With love. Do it, or see it through. To arrange a meeting, somebody has to say one of them out loud.

The company’s recruiting page carries the same idea in one line — wanted, people who want to fail — so the rooms are not decoration but the argument itself, repeated several times a day by everyone in the building. Two floors up, the naming turns from instruction to rivalry: the 12th-floor rooms are Takeda Shingen and Uesugi Kenshin, the two warlords who fought each other five times without either winning.

01 · The entrance

A wave, in blue

The fourth-floor entrance is lit blue, with the company name set against a rippled ceiling and wall.

02 · The refresh space

A counter, off the entrance

A refresh space sits beside the entrance, with counter seating and stools.

03 · The rooms on 4

Seven sentences

Seven meeting rooms, each carrying a sentence rather than a number, and each given its own treatment — a blue wall, a forest print, a room lit by a neon line.

04 · Two warlords

Shingen, and Kenshin

On the 12th floor the two meeting rooms take the names of Takeda Shingen and Uesugi Kenshin, and are given darker, heavier interiors.

05 · The working floor

Twelfth floor, blue partitions

The working floor upstairs is open and low-partitioned, in the same blue that runs through the entrance.